Evan Taylor - Insurance Broker, NFP

Alan convinced me to get into the insurance business over lunch in 2015. It was one of the greatest decisions I ever made. Learning how to find, retain, and serve customers using the principles of this book has been one of the greatest professional joys I’ve experienced. Alan has taught me a lot of principles in business and in life, many of which are captured here. I’ll read and re-read this book for years to come.